©2017 by Lu Zhang.

EXPERIENCE DESIGN

01

Hilton

Global Owner Conference

02

03

City Electric Supply

North America Manager Conference

04

MillerCoors

MCDC Conference

Samsung

SDC RFP

Hilton GOC

4000+ ATTENDEESFROM 40 COUNTRIES

Work on Hilton's highly significant Global Owners Conference, which encompassing cutting-edge technology, immersive spaces, and globally inspired experiences, speakers and performers. This pivotal opportunity for Hilton to communicate with their key stakeholders boosts portfolio-wide engagement in Hilton's future. 

Immersed attendees in the Hilton book of brands through the Brand Showcase, allowing attendees to experience 13 Hilton concepts through replicas of each property's design.

Brand Guideline analysis | Interior Design | Furniture Design | Rendering

MillerCoors

3000+ ATTENDEESFROM , 22 BRANDS SHOWCASE

Engaged attendees through networking opportunities, seamless brand immersion and live entertainment at brand booths.

We transformed a convention center space to look and feel like Rainey Street — an iconic street in downtown Austin, Texas — with decor that brought the outdoors inside.

Immersed attendees in 22 MillerCoors brands through unique and creative booth build-outs with engaging activations that highlighted unique attributes of the products and their target audiences.

Invited attendees to hang out in the ‘beer garden’ — a central location for attendees to mix and mingle when not walking through the brand booths.

Brand Guideline analysis | Interior Design | Visual Design | Rendering

City Electric Supply

1300+ ATTENDEESFROM 

Themed “The Journey,” the conference featured daily general session content, educational breakout sessions and evening networking events aimed to bring attendees together. 

We created the event’s visual identity including environmental branding, content development and management, signage and collateral.

We re-develop the theme into an outdoor camping vibe, entailing the journey employees work all together to explore and finally harvest the triumph.​

Brand Strategy | Stage Design | Construction Drawing | Rendering